Moongate is an attention asset protocol disrupting the $1Tn+ attention economy. The protocol consists of two key layers - a utility layer for any brands to issue smart tokens to drive real-world engagement; and a data layer for users to monetize their engagement data. Moongate protocol aims to disintermediate centralized platforms and maximize brand-consumer value. It also introduces an innovative “engage-to-earn” mechanism that promotes active consumer participation for brand rewards and a share of $MGT emission.